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Paul Mccartney

CBS Pulls Off Cross-Platform Paul McCartney Coup

Jul 16, 2009 12:56 AM

Finally, some serious synergy ... CBS (NYSE: CBS) parlayed Wednesday’s appearance by Paul McCartney on The Late Show with David Letterman into a surprise mini-concert from the marquee of the Ed Sullivan Theater—and then into a web-exclusive set. In front of cameras on scaffolds across from the theater where he…

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Posted In: Entertainment, Music, Technologies / Formats, Broadband, Companies, CBS, CBS Interactive, beatles, david letterman, paul mccartney

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