David Kaplan
Feb 17, 2010 10:17 AM
As the traditional ad agency structure struggles to reorient services to emerging markets and new media, Publicis Groupe’s digital revenues are at least heading in the right direction, albeit slowly. The Paris-based ad holding company saw digital revs rise 7.1 percent in Q4. Digital dollars now account for 22.4 percent…
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Advertising, Money, Earnings, Countries, Europe, France, publicis
Rafat Ali
Aug 9, 2009 9:58 AM
Update: It was announced officially seconds ago. Details below. So as I first tweeted late last night, the Razorfish bidding war is over, and the winner is, as expected, Publicis. The price, around $600 million$530 million, and even though this isn’t the highest bid parent Microsoft (NSDQ: MSFT) got, it…
details of the deal, notes from conference call »
Posted In:
Advertising, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, Microsoft, publicis, razorfish
MediaGuardian
Jun 25, 2009 4:40 PM
By Mark Sweney: Microsoft (NSDQ: MSFT) and Publicis Groupe, owner of ad networks including Saatchi & Saatchi, have struck a deal to tap into data from TV set-top boxes to deliver highly targeted TV ads. The deal, which will also create new digital advertising formats, was struck with Publicis Groupe’s…
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Advertising, Companies, Microsoft, admira, publicis, vivaki
Patrick Smith
Jun 9, 2009 10:07 AM
Publicis Groupe chairman and CEO Maurice Levy is expecting Q209 to be the worst part of a bad year for his company but he predicts the ad market will reach a bottom in July and see recovery after that. Levy told his company’s annual shareholders’ meeting in Paris on Tuesday…
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Advertising, Marketing, Companies, Publicis, publicis
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