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Microsoft Buying Research Firm Greenfield For $486 Million; Retaining European Shopping Site Ciao

Aug 29, 2008 1:18 AM

In a complex and slightly confusing transaction, Greenfield Online, the online market research and surveys company, which earlier this week rejected a bid by media PE firm Quadrangle, is now being bought by an unlikely buyer: Microsoft (NSDQ: MSFT), for about $486 million, $60 million more than the previous bid.…

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Posted In: Advertising, Marketing, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, Microsoft, Countries, Europe, greenfield online, quadrangle

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