Apr 28, 2008 12:48 PM
Bebo financed KateModern through product placement ads with the likes of Proctor & Gamble and Orange. Now it’s struck a similar deal for its new Sofia’s Diary series with clothes maker Golddigga. It must have taken the fashion maker a while to come around to the idea - the interactive…
Posted In: Advertising, Companies, Bebo, sofia's diary
Apr 17, 2008 3:41 AM
Now it gets interesting. Fiver (formerly the Five Life channel) has bought the TV broadcast rights to Bebo’s second online interactive drama Sofia’s Diary. The social net gained the option on the format - which began in Portugal in 2003 - and enlisted Sony (NYSE: SNE) Pictures Television International for…
Posted In: Media & Publishing, TV, Companies, Bebo, bebo, fiver, sofia's diary
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