Given the recent news of Carol Bartz’s departure as CEO, a Q&A with EVP of Americas Ross Levinsohn couldn’t have come at a more opportune moment. He took the stage at paidContent Advertising conference for his first post-Bartz appearance, addressing efforts with Microsoft (NSDQ: MSFT) and AOL (NYSE: AOL) to…

Facebook has had a lot of scrutiny over how it uses information about you to market to you, but we have only started to scratch the surface of what might come, according to Carolyn Everson, Facebook’s global VP of marketing solutions, who was interviewed today by ContentNext editor Staci D.…

Google (NSDQ: GOOG) is still very much a search advertising company, of course, but it would love to build the same kind of business in display ads. Publishers working with its DoubleClick subsidiary will have two new tools at their disposal with the launch of DoubleClick Video and DoubleClick Mobile,…

Local newspapers may actually have an easier time charging for content than national and international news brands like the New York Times (NYSE: NYT). And what’s the biggest threat to paid music? Well, probably not piracy. These were among the assertions by panelists on paidContent2010’s The Truth About Subscriptions, who…

For nearly 40 minutes, top executives from The New York Times Co. (NYSE: NYT) took questions from interviewer Staci D. Kramer, co-editor and EVP of ContentNext Media, and participants in paidContent 2010. Arthur Sulzberger, Jr., chairman and publisher; Janet Robinson, president and CEO; and Martin Nisenholtz, SVP-digital operations, knew the…

The big story the past few months on the subject of paid content is the NYTCo’s announcement that it would pursue a metered model for its website. Our Staci D. Kramer put the basic question to top NYTCo (NYSE: NYT) execs during the first afternoon session at paidContent2010, which is…

It’s clear that BPI CEO Geoff Taylor has his hands full. As the head of the UK record industry’s trade association, he has had a long slog trying to get the British government, as well as the country’s ISPs, to take the issue of illegal downloads seriously. In July, the…

Some time around late summer last year, about six months after we moved into our (first-ever) office in Santa Monica, I realized we needed to start asking the “BIG S” question for our growing B2B media company: How Do You Scale? As we keep defining the new models in B2B…