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Jul 16, 2008 7:14 AM
eBay (NSDQ: EBAY) is switching on its AdChoice system in the UK - a behavioural targeter that uses buyers’ and sellers’ profile data to better target display adverts. eBay unveiled the scheme in the US back in October, powered by AOL’s (NYSE: TWX) Platform-A behavioural unit Tacoda. Now, as a…
Posted In: Advertising, Companies, AOL, Time Warner, ebay, tacoda
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