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Nov 19, 2008 2:56 AM
Big Four ad agency Publicis is now buying in to Latin American digital advertising, acquiring Sao Paulo-based Tribal to add to its Digitas online ad group. Digitas CEO Laura Lang said Tribal is “fundamental” to expanding in the growing region. Publicis bought Digitas back in 2006 and has grafted on…
Posted In: Advertising, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, Publicis, tribal
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