Yell Group’s CEO Mike Pocock said a strategy overhaul is coming this summer and imparted at length the logic behind his current digital plan, as the group reported another quarter of lower revenue…

“Management must sort out the web-based proposition, gain more credibility with small and medium-sized businesses and take more cost out,” one big Yell Group shareholder tells the Financial Times.

It’s lost more than a tenth of its revenue in the last year; now it’s buying one of the most talked-about user-contributed local reviews sites. Yell says it’s acquiring TrustedPlaces so that, “for the first time, enable consumers to recommend a local business through its Yell.com website”, which already has…

Yell Group says its full 2009/10 financial year beat expectations - but the Yell.com and Yellow Pages publisher is still in that classic conundrum of nicely-rising online income not being enough to stop company-wide decline… —Online: Yell.com lost 8.3 percent of its advertisers and 9.3 percent of its website users…

Business directory group Yell is still not making enough from the web to offset falling ad sales in its printed Yellow Pages, but its 2008 earnings were worsened by currency fluctuations and debt charges, and the next few months look tough in the daunting classifieds market… —Yellow Pages: In the…

Local listings directory business Yell is merging its mobile division into its main digital department as part of a £100 million restructure that will also cost 1,300 jobs globally in the next ten months, including 350 in the UK, reports NMA. Head of mobile Carey Bunks, who joined in 2006…

—Yell.com: The listings directory publisher is seizing the opportunity (or at least the PR) left by the BBC’s failed bid by rolling out its own network of “ultra-local” sites. The company is looking to hire journalists to write local facts and information to go alongside the pizza and cinema listings,…

A 41 percent hike in online sales between April and September helped Yell record only a relatively modest profit fall of 2.7 percent to £118.3 million - relatively modest, given the circumstances of what could be deadly times for the business directory business, that is. UK web revenue from Yell.com…

Perhaps some dedicated online magic can rescue troubled Yell.com operator Yell Group from its precipitous fall. It’s hired LA car marketer Autobytel‘s chief product officer Mark Canon to its new position of new media president. Canon is a two-year former product VP at AOL (NYSE: TWX) Search. He will join…