Buzzmachine’s Jeff Jarvis opened Borrell Associates’ Local Online Advertising Conference with an extensive report about the revenue possibilities presented to hyperlocal sites. Amid an flurry of stats that aimed to show that hyperlocal sites can attract thousands of dollars in revenue with just a s small support staff, his primary…

As expected, five UK-based mobile operators have started sharing data with comScore (NSDQ: SCOR) and the GSMA in an attempt to eliminate two of the biggest problems facing the mobile content industry: lack of consistency and transparency in reporting mobile internet trends. In the first report released today, preliminary results…

Yell.com has lost four percent of its web advertisers and nearly a tenth of its users in the last year - but has gained revenue despite this. Yell credits “our intentional focus on acquiring more relevant searches for our advertisers, at the expense of volume”. The average income per online…

Another move within Yahoo’s European commercial team, this time a promotion: Yahoo (NSDQ: YHOO) has put Steve Brown into the role of sales director for the UK and Ireland, a new position at the company, a spokesperson tells us. The move puts Brown in charge of display and mobile advertising,…

- Bauer: Carl Lyons has left his job as digital marketing director for Bauer Media. The move follows another change in the digital team earlier this month, when Richard Phillips took over as head of digital sales. It is not clear if Lyons, who has been at Bauer since 2008,…

So the pieces have come together for how Orange plans to use its relationship with Blyk, the European company that once ran a “free” ad-supported mobile service for 16-24 year-olds but turned away from the free model after failing to make it work financially. The UK mobile operator today announced…

The first ad you see on MySpace UK’s homepage is a cheapo text spot from a company which buys cars from people who are leaving the country - hardly on-brand with MySpace’s pitch as a hip destination for music-loving youngsters. Removing this “random stuff” and other “less salubrious advertising” was…

Aegis Group is continuing its expansion into China, with the acquisition of a 17.7 percent stake in media buyer and ad agency Charm Communications. Terms weren’t disclosed, but Aegis says that Charm’s total gross assets are $143 million. As part of this acquisition, Aegis’s Vizeum unit is forming a joint…

—Strong Vodafone (NYSE: VOD) iPhone sales: Despite being one of the latest operators to launch the iPhone in the UK, the mobile operator says it continues to see strong sales of the device. Today, it said it sold 100,000 iPhones to date, after reaching the 50,000 milestone last week. —AQA…

Four of Germany’s largest media groups are set to form a shared web advertising network, after winning clearance from the European Commission’s competition department. The commision said there was no anticompetitive effect from a “proposed joint venture would develop and sell a new product to allow advertisers to reach better…

Is MySpace a strong enough brand in the UK to go it alone in ad sales? The News Corp.-owned social networking site will soon find out: it has severed its ties with several third-party ad networks in the country and is instead moving all of its ad sales to Fox…

Norwegian browser operator Opera has bought mobile ad network AdMarvel as it looks to expand its products in its contest against Apple’s Safari on the iPhone. This past summer, Opera’s mobile browser took a slim lead over Safari’s iPhone version. Opera claims over 50 million mobile users per month. The…

By Mark Sweney: Traditional broadcast television will dominate viewing habits for years to come, and the popularity of on-demand services is being widely overestimated, a report advises advertisers. The accountancy and consulting firm Deloitte urges advertisers not to lose faith in the effectiveness of conventional TV advertising, arguing that online…

Ad-supported music downloader Guvera has raised a $20 million second round, bringing its total funding over the past two years to $30 million, Techcrunch reported. All of its funding has come from AMMA Private Investment, an Australian consortium of private angel investors.The private, registration-only music site recently signed a big…

Now that PVR VOD is going mainstream, the threat from viewers simply skipping through ads promises to derail television’s decades-old main income stream. So Australian broadcasters are getting ready to sell a new type of ad they will be forced to watch while fast-forward through programmes. The Freeview consortium Down…

What’s the opposite of “recession”? UK internet ad budgets were up for the second consecutive quarter in Q409, as the web continued to take share of outlay from other media, according to the IPA/BDO Bellwether. The online increases (10.4 percent for internet, 11.5 percent for search) were the most pronounced…

Another notable movement in the mobile advertising space, and an ironic one, given Google’s recent Admob acqusition: mobile advertising company InMobi has poached a Google (NSDQ: GOOG) executive to be its new European head. Rob Jonas, who had previously been Google’s director of strategic partnerships for Europe, Middle East and…

Yet more consolidation in the mobile advertising space, albeit a bit smaller than the two deals announced between Google/Admob and Apple/Quattro… This one is from California-based ad network Amobee Media Systems, which is buying mobile ad buyer RingRing Media in the UK, in a cash-and-share deal. Other financial terms of…

When AOL (NYSE: AOL) bought Bebo in 2008, it seemed a no-brainer to let AOL Advertising (then Platform-A) do Bebo’s ad sales. But the deal Bebo already inked with Yahoo for that purpose a year earlier was allowed to run on and, with Bebo now parked in AOL’s Ventures unit,…