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paidContent 2012, NYC: New Speakers; Last Chance For Early Registration

Jan 13, 2012 5:00 AM

Our acclaimed one-day event, paidContent 2012, returns to The TimesCenter in New York City on March 1. Now in its third year, paidContent 2012 is where we look at the most pressing issues and opportunities in digital media—what’s happening now, what’s to come, and what it all means at the…

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Posted In: Advertising, Entertainment, Events, ContentNext Events, paidContent 2012

Register Now: paidContent 2012, March 1, NYC

Dec 23, 2011 5:00 AM

As 2011 draws to a close, we’re looking forward to paidContent 2012: At the Crossroads, March 1, 2012 at the TimesCenter in New York City. Digital is at the crossroads. While last year’s efforts are starting to show results, other areas are now facing huge disruption. It’s all happening at…

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Posted In: ContentNext Announcements, Events, ContentNext Events, paidContent 2012

Save The Date: paidContent 2012, March 1, NYC

Dec 14, 2011 4:59 AM

If you’re reading this, you’re already aware of how important it is to be in the know about the constantly changing world of digital content—the startups, mergers and acquisitions, the business models, the successes and failures. We bring you news and analysis every day with that need to know in…

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Posted In: Events, ContentNext Events, paidContent 2010, paidContent 2011, paidContent 2012

paidContent Entertainment 2011: Full Coverage

Nov 4, 2011 5:56 PM

Here’s your chance to catch up on a jam-packed paidContent Entertainment—or brush up on the details for all of you who spent Thursday at The London in West Hollywood and joined virtually by live stream. Find out what Nolan Bushnell, founder of Atari, thinks content companies can learn from drug…

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Posted In: Entertainment, Events, ContentNext Events, paidContent Entertainment

@ pcE11: Measuring The Twitter Effect On TV Viewing And Programming Choices

Nov 3, 2011 1:01 PM

It’s a wild world these days at the intersection of traditional television business models and all the new ways that people are consuming content online and across different devices. Panelists at paidContent Entertainment 2011 grappled with the implications of that shift by emphasizing the need for quality: quality metrics, quality…

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Posted In: Apps, Entertainment, Media & Publishing, TV, Mobile, Events, ContentNext Events, paidContent Entertainment, Companies, Comcast, Disney, ABC, christy tanner, gregory markel, ken rutkowski, morgan wandell, steve treinen

@ pcE11: Join paidContent Entertainment Via Live Stream

Nov 3, 2011 11:49 AM

The live stream of paidContent Entertainment: Everything Everywhere is now up and running, available here.

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Posted In: Entertainment, Events, ContentNext Events, paidContent Entertainment

TVGuide.com-paidContent Survey Shows Big Spike In Online, Time-Shifted TV

Nov 3, 2011 10:00 AM

Consumers are watching more TV today than ever before, but that increased consumption is rapidly changing with the times. According to a new survey from TVGuide.com and paidContent, a good part of the growth in TV usage—among those who are avid TV watchers already—is coming via online content, time-shifting systems…

Keep reading for more details and a slideshow of results »

Posted In: Advertising, Entertainment, Gadgets, Tablets, Media & Publishing, TV, Social Media, Video, Technologies / Formats, Broadband, Events, ContentNext Events, paidContent Entertainment, Companies, Amazon, Kindle, Apple, iPad, Google, Hulu, Netflix, tv guide

This Thursday: paidContent Entertainment, Hollywood

Nov 2, 2011 3:29 AM

paidContent Entertainment: Everything Everywhere is this Thursday, November 3rd in West Hollywood. We’ve tweaked the program, the format, and the panelists to keep the topics timely and the day moving. What you can expect is everything you’ve come to expect from paidContent-including forward-thinking discussions and high-level networking. If you haven’t…

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Posted In: Entertainment, Music, Media & Publishing, TV, Events, ContentNext Events, paidContent Entertainment

paidContent Entertainment, Nov. 3, LA: Ostroff, Maisel Among New Speakers

Oct 19, 2011 5:00 AM

Join us for paidContent Entertainment: Everything Everywhere event on November 3rd in West Hollywood, our one-day, fast-paced conference that explores the nexus of digital media and the entertainment industry. This interactive, single-stage event will take an incisive look at the biggest challenges facing in the entertainment world. In this constantly…

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Posted In: Entertainment, Movies, DVD, Media & Publishing, TV, Mobile, Events, ContentNext Events, paidContent Entertainment

paidContent Advertising Video: Everson: No Facebook Mobile Ads For Now

Sep 29, 2011 7:52 PM

Facebook has had a lot of scrutiny over how it uses information about you to market to you—something that has only been heightened the introduction of “frictionless” sharing launched at this year’s f8 developer conference. Well, get ready for more. Carolyn Everson, Facebook’s global VP of marketing solutions, said at…

click through for video »

Posted In: Advertising, Marketing, Social Media, Community, Events, ContentNext Events, paidContent Advertising, Companies, Facebook, carolyn everson, staci kramer

Our Next Conference: paidContent Entertainment, Nov. 3, Hollywood

Sep 29, 2011 3:15 PM

At paidContent Entertainment: Everything Everywhere on November 3rd in West Hollywood, we’re once again bringing together industry leaders, disruptors, creators, distributors and investors to get an incisive look at the state of entertainment and media today. When TV Everywhere is a catchphrase, more devices are connected to each other and…

register now »

Posted In: Advertising, Entertainment, Events, ContentNext Events, paidContent Entertainment

paidContent Advertising Video: Flipboard’s McCue Wants To Paginate The Web

Sep 28, 2011 6:00 AM

One of iPad’s flagship apps wants to help publishers sell ads by flipping back to familiar old print rules. “One of the big problems with the web is that it scrolls,” Flipboard CEO Mike McCue told our recent paidContent Advertising conference. » Watch the video of McCue’s Q&A with paidContent UK…

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Posted In: Advertising, Apps, Media & Publishing, Magazines, Online News, Social Media, News Sharing, Events, ContentNext Events, paidContent Advertising, Companies, Apple, iPad, iPhone, flipboard, mike mccue, robert andrews

paidContent Advertising Video: Levinsohn: Yahoo Doing Better Than You Think

Sep 27, 2011 5:00 AM

Given the recent news of Carol Bartz’s departure as CEO, a Q&A with EVP of Americas Ross Levinsohn couldn’t have come at a more opportune moment. He took the stage at paidContent Advertising conference for his first post-Bartz appearance, addressing efforts with Microsoft (NSDQ: MSFT) and AOL (NYSE: AOL) to…

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Posted In: Advertising, Events, ContentNext Events, paidContent Advertising, Companies, News Corp., Yahoo, ross levinsohn, staci kramer

paidContent Advertising: The Video Review In 338 Seconds

Sep 20, 2011 6:38 PM

Last week’s paidContent Advertising conference in New York was so full of excellent speakers with news and info that even I’m still catching up. Luckily, I have great colleagues and some good tools. In addition to the thorough coverage by Team paidContent on our sites and some full-length session videos…

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Posted In: Advertising, Events, ContentNext Events, paidContent Advertising

@ pcAds: Our Full Coverage

Sep 15, 2011 11:10 PM

We’ve just wrapped up our paidContent Advertising conference in New York, a day jam-packed with discussions about ad exchanges, paid content, brands and social media, mobile advertising, and much more. If you missed the event—or if you just want to brush up on the details—check out our full coverage below:

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Posted In: Advertising, Marketing, Events, ContentNext Events, paidContent Advertising

@ pcAds: Facebook Says It Hasn’t Even Scratched The Surface With Marketing

Sep 15, 2011 2:41 PM

Facebook has had a lot of scrutiny over how it uses information about you to market to you, but we have only started to scratch the surface of what might come, according to Carolyn Everson, Facebook’s global VP of marketing solutions, who was interviewed today by ContentNext editor Staci D.…

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Posted In: Advertising, Apps, Marketing, Mobile, Social Media, Video, Events, ContentNext Events, paidContent Advertising, Companies, Facebook, Twitter, carolyn everson, staci kramer

@ pcAds: Hearst Wants Tablet Magazines To Adopt Movie, TV Pricing

Sep 15, 2011 1:40 PM

New device opportunities should allow Hearst to drive its digital revenue model away from advertising reliance, and toward 50/50 equivalence with readers’ payments, the publisher’s president, David Carey, told the paidContent Advertising conference.

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Posted In: Advertising, E-Commerce, Payment Systems, Media & Publishing, Magazines, Online News, Events, ContentNext Events, paidContent Advertising, Companies, Amazon, Apple, iPad, Hearst, david carey, tim spengler

@ pcAds: Social Media Is Growing, Becoming More Helpful

Sep 15, 2011 1:36 PM

People are getting more social and more altruistic. That’s the simple part of the takeaway from Nielsen SVP of consumer insights and analytics Radha Subramanyam‘s presentation at paidContent Advertising. Here are some of the highlights on the ever-growing, ever-changing social landscape:

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Posted In: Advertising, Research & Metrics, Research, Social Media, Events, ContentNext Events, paidContent Advertising, nielsen, radha subramanyam

@ pcAds: Google Launching DoubleClick Mobile, Video For Publishers

Sep 15, 2011 11:16 AM

Google (NSDQ: GOOG) is still very much a search advertising company, of course, but it would love to build the same kind of business in display ads. Publishers working with its DoubleClick subsidiary will have two new tools at their disposal with the launch of DoubleClick Video and DoubleClick Mobile,…

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Posted In: Advertising, Media & Publishing, Mobile, Events, ContentNext Events, paidContent Advertising, Companies, Google, doubleclick, neal mohan, staci kramer

@ pcAds: Mobile Ad Spend Is Exploding But It’s Not The Silver Bullet

Sep 15, 2011 9:05 AM

Kicking off the full day ahead of paidContent Advertising, Geoff Ramsey, eMarketer’s CEO, talked about the rapid growth in mobile and the opportunities ahead—in particular, in mobile advertising. Half of marketers in the U.S. now have mobile in their marketing plans. But, he said, mobile is still best in a…

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Posted In: Advertising, Marketing, Mobile, Research & Metrics, Metrics, Research, Events, ContentNext Events, paidContent Advertising, emarketer, geoff ramsey

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