“Every sport, from every location.” That is BBC Sport’s mantra for delivering next year’s London 2012 Olympic Games digitally.

News media this week reported next year’s London Olympics will allow athletes to tweet from the Summer Games. In fact, that consent was contained in general guidelines applying to all social media, which were issued to athletes back in May and which themselves are a variant of guidelines issued for…

Samsung and VisitBritain expect 2012 Olympics tourists will be walking around London toting Galaxy Tabs. They have partnered to ship a VisitBritain widget with the devices in what the London 2012 Organising Committee of the Olympic Games and Paralympic Games says is a marketing exercise.

London 2012 Olympics organisers aim to make money from their online operations, including capitalising on a domestic commercial straitjacket around the host broadcaster. “It’s part of my department’s mission to be revenue-generating and deliver positive cashflow,” new media head Alex Balfour told the Social Media Influence conference in London on…

“It’s an appropriate time to compare what we’re doing against the World Cup,”  Alex Balfour, the new media head of the London Organising Committee of the Olympic Games said, presenting these stats to the Social Media Influence conference in London on Tuesday…

—France IPTV: Orange France is upping its game in competition with pay-TV providers CanalSat and TV Numeric. It is in discussions to carry five new pay-TV channels on its IPTV and satellite services, currently only available on the other platforms: LCI, Eurosport, Paris Premiere, Planete and TF6. (Via Le Figaro.)…

—Euro Winter Olympics Coverage: The European Broadcasting Union is streaming Winter Olympics coverage free through its “Vancouver Live” portal, including selected events in HD for the first time. The EBU claims that it will have the most extensive online coverage in Europe, aggregating feeds from 30 member broadcasters, six EBU…

Big league advertisers and agencies are banking on the football World Cup in South Africa next summer—and the Olympics in 2012—to give a welcome boost to revenues. But increasingly brands are using social networking sites and one-to-one fan engagement, instead of big TV and billboard campaigns, to get their message…

With the 2016 Olympic Games all squared away and set for Rio de Janeiro, members of the International Olympic Committee could get down to more serious business—such as how to handle the issue of online video. WPP Group CEO Sir Martin Sorrell had some very simple ideas for the IOC…

Still conscious of staying on the right side of regulators and anxious newspapers, the BBC has assured its critics that - despite relaunches of the news and sections of bbc.co.uk in the next 12 months - there will be no new editorial launches.

Corrected: I really must stop believing some news sources. Contrary to what Revolution magazine reported from its own conference, Blue State isn’t retained by London 2012 either “in any capacity”, the Games’ new media head Alex Balfour tells us in our comments... Earlier: Thomas Gensemer, the founder of the Blue…

Reuters editor-in-chief David Schlesinger has warned the International Olympics Committee Press Commission its media accreditation rules are outdated and must be modernised to allow audience members to report from the Games. “The old means of control don’t work ... “Fundamentally, the old media won’t control news dissemination in the future.…

I already reported on the London Organising Committee of the Olympic Games’ online strategy in text here. Now see London 2012 new media head Alex Balfour’s Tuesday keynote to Mobile Entertainment Market ‘09 in full in video here. It’s an extended run, but a really interesting insight in to the…

The 2012 London Olympics will be the most wired yet but, true to its modest ambitions relative to Beijing, will focus on mass viewer appeal over cutting-edge online media, organisers say. “We don’t necessarily see this as, first and foremost, an opportunity to innovate,” Alex Balfour, new media head for…

The European Broadcasting Union has released some data on online streaming in its member countries during the Winter Olympics held last month. The country broadcaster included in this were: ORF (Austria); TV2 (Denmark); ETV (Estonia); France Télévisions (France); Eurosport, Wanadoo (France, UK); ARD and ZDF (Germany); RUV (Iceland); RAI (Italy);…

(reg. req.) In UK, that is. More than 6 million people have clicked on their remote control red buttons to use the BBC’s interactive TV coverage of the Athens Olympics, while internet users are spending longer online catching up with results…

The 50th story on how BBC is planning to cover Olympics online, with broadband playing a major part…The BBC sports site offers live coverage and highlights to the desktops of residential broadband customers in the UK. A new BBC Sport video player, introduced for Euro 2004, will also be used.…

(by Jak Boumans): The Dutch public broadcaster NOS will webcast the Olympic games. For this, it is tying up with the Dutch incumbent telco KPN, where all ADSL subscribers to KPN services will be able to view the games on the KPN portal. The 2,000 plus hours of webcast will…

BBC’s Creative Archives, the controversial plan by the Beeb to launch its archives online, for free, will launch sometime in Autumn this year, according to Ashley Highfield, the head of BBC New Media, speaking today at the FT New Media and Broadcasting Conference in London (Wanted to take some pics…