It’s not digital advertising in the sense of display ads and search results, but it looks like we are getting a bit more color on what it is that Facebook will do first in the world of mobile marketing, and it could be coming online “within weeks.”

Much has been made of the mobile risks that Facebook laid out in its S-1 IPO filing earlier this week. Essentially, it’s seeing/pushing massive growth in mobile, but it still hasn’t tried out advertising, its most effective route to revenues, on this platform. That’s not to say it won’t. But…

Mobile advertising may not yet be something that Facebook has explored in its strategy to monetize its massive user base, and given the growth we’ve seen in the space, you can argue that it might be missing a trick.

Facebook has made a $3.1 billion business from a social advertising sector many, even it, concede is experimental and unproven. Now it must find that proof. But experimenting on Wall Street, as well as Madison Avenue, could prove challenging.

»  Facebook’s biggest risks explained (ReadWriteWeb) »  Is Facebook’s IPO the start of something, or the end? (GigaOm) »  Zuckerberg claims “We don’t build services to make money” (Forbes) »  IPO filing says that Zynga accounted for 12% of Facebook’s revenue in 2011 (TNW) »  From founders to decorators, Facebook…

Facebook‘s nearly 200-page S-1 filing appears to have crippled the Securities and Exchange Commission’s Edgar website with the mass of people going there to take a peek at the social network’s numbers. That traffic may well be matched by the weight of numbers in the filing itself. Here’s a look…

It took the whole day, but Facebook finally—as many expected—filed its S-1 with the Securities Exchange Commission for its long-awaited IPO. While guesstimates for how much Facebook would try to raise ranged from $5 billion to $10 billion, in the end, it looks like it is the lower of that…

It remains to be seen whether all social networks can be profitable on advertising alone—and crucially what formats will work best alongside people’s communications with each other—but for now we are at least seeing some big growth in the space.

Google (NSDQ: GOOG) executives got a rough ride from a House Of Commons committee on Monday, when they declined to systemically filter law-breaking web pages from search results.

For many news sites, Facebook has become one of the biggest sources of referral traffic to its stories, and today the social network revealed some numbers that underscored how it is continuing to build up its cred as a news aggregator: it says it now has “thousands” of journalists using…

Update: Mobile operator O2 says that as of 2pm Wednesday, it has fixed the part of its mobile web browsing service that was reporting mobile phone users’ telephone numbers to websites they visited via O2’s mobile data network.

UK TV video news producer ITN is unifying its online ad sales platform as it expands into a burgeoning number of online destinations.

Unlike its local rival Samsung, the Korean handset maker LG (SEO: 066570) has lately had more of a mixed bag when it’s come to Android devices and its mobile growth. Now it’s looking for Mr Right: a partner to help it grow and remain competitive in an ever-crowded market.

Today it was revealed that Paul Berry, the longtime-CTO of AOL’s Huffington Post, will be leaving his role at the news site, along with the unrelated departure of the site’s managing editor, Nico Pitney. We spoke to Paul earlier about the social-media focused startup that he plans to launch next,…

Android is trouncing the competition when it comes to platform domination in the smartphone market—over half of all smartphones being used today—but that rising tide is not lifting all boats. Sales figures out today from the two largest Android device makers, Samsung and HTC, present two different pictures, with Samsung…

Investors who missed out on the biggest gains from U.S. innovations – internet search engines, online job listings and cell phone popularity, for example – have traditionally found fantastic consolation prizes in the shares of companies that do similar work, later, in Asia. But can investing in a Google (NSDQ:…

The markets didn’t punish Yahoo (NSDQ: YHOO) today when it announced it would appoint a payments technology specialist, Scott Thompson, as its CEO to run a business largely built on content, search and advertising. But it didn’t exactly reward it, either: the stock closed down by 51 cents at $15.82,…

This is the fifth in a series of posts this week that will highlight key people, companies and trends to watch in 2012 in the sectors we cover most, from publishing to legal, and from mobile to advertising. According to figures from ZenithOptimedia, global advertising revenues will reach $486 billion…

A report out today, taking its cue from the new Timeline feature that is now getting rolled out to Facebook’s 800-million-plus users, alleges that Facebook will be using its new homepage format as a new vehicle for selling advertising. The question, however, is whether this is actually a development beyond…