Haymarket Business Media’s digital strategy director Matthew Gerry is the latest to take a similar role at IPC. He is leaving to become the digital director of IPC’s Inspire men’s division (release).

—IPC Southbank: IPC Media’s Southbank division - which publishes Marie Claire, InStyle and Look - is promoting the digital editorial development director of its fashion section, Anthony Thornton (pictured), to be the division’s digital director.

—IPC: The magazine publisher is promoting digital programme director Tara Hamilton-White (pictured) (reporting to digital director Neil Robinson) to be digital development director and social media product manager Cathy Ma to be head of social media (reporting to Hamilton-White).

If you think Android is a fragmented marketplace, take a look at mobile advertising: while there are clearly a few very big players like Google (NSDQ: GOOG) and Apple (NSDQ: AAPL), there are dozens of independents, offering slightly different twists on the business model, that are continuing to see big…

—Upstream: Simon Negus is the new COO for mobile marketing company Upstream. He joins from Microsoft (NSDQ: MSFT), where he had been a partner and general manager.

—Twitter: It’s named SparkPR’s Rachel Bremer, who has done PR for plenty of tech startups, as its debut, London-based head of communications for Europe.

IPC Media and Absolute Radio each say they are first in the UK to adopt new tools that will let their consumers feed comments through to their media properties…

—IPC Media: The publisher is promoting Simon Loxham (pictured), web technology head of its Southbank and Connect brands for women’s titles, to group-wide IPC Digital product director. —Trinity Mirror: Former Tiscali and Virgin Media BBC portal director Richard Ayers is leaving as web director of the news publisher’s regional titles,…

IPC Media is off-loading two more magazines in its great right-sizing of 2010. This time, it’s Model Collector and Stamp Magazine being sold to MyHobbyStore, the cross-platform publisher and retailer. MyHobbyStore is both an ecommerce seller of hobby-related merchandise around the world and a publisher of specialist consumer magazines in…

IPC Media is another publishing house contracting its portfolio to get in to shape. In the latest of several sell-offs, it’s selling Web User, a practical guide with internet advice, to Dennis Publishing. Says IPC: “The deal sees Dennis acquire the brand – currently published within the IPC Inspire portfolio…

—Channel 4: Future Media & Technology is being split. Richard Davidson-Houston’s (pictured) new Online team moves to the Creative Division, while Information Systems moves under a new COO division, along with Distribution & Broadcast Technology, led by CTO Bob Harris and CIO Kevin Gallagher. —IPC Media: IPC Digital programme management…

—Project Rubicon: On its seemingly neverending hiring spree, the ad network optimiser is adding former DrivePM/Microsoft (NSDQ: MSFT) advertising exec Fabien Magalon as director of publisher development in Paris. —IPC Media: The mag publisher is naming former Vodafone (NYSE: VOD) social media consultant as its first head of social media,…

By Steve Busfield: Marie Claire’s online editor, Carla Bevan, is to join AOL (NYSE: AOL) as editor-in-chief of its UK content sites. Bevan will run AOL’s family of lifestyle sites such as Eleven, ParentDish, StyleList, Asylum, Spinner and Travel.

If artists like The Beatles can make a killing from their back catalogue, can music mags do it, too? Melody Maker, a magazine that has been closed for the last decade, could make a comeback online, publisher IPC Media told a legal case. The plan emerged when IPC won an…

—IPC Media: Marketing and strategy director Neil Perkins is leaving after 14 years with IPC to consult on digital strategy, he announced on his blog. His first client: IPC. —Mip chief: Reed Midem is hiring Anne de Kerckhove to head its entertainment division, overseeing its MipTV, Mipcom, Mip Junior and…

I hate digital-edition mags, and probably many consumers hate them mags, too. But advertisers, increasingly, are loving them. And IPC Media has struck one of the best advertiser deals we’ve seen for one of the buggers so far… Quarterly Better Digital Photography is a free, online-only 36-pager displayed on Yudu’s…

—Conde Nast: Wired publisher Jamie Jouning is taking the new role of publisher for Conde Nast Digital Britain, the UK counterpart to Conde Nast Digital. It’s a commercial role - Emanuela Pignataro remains in charge editorially as CNDB country manager. Via MediaWeek. —IPC Media: Another restructure. IPC TX and IPC…

—NME: IPC Media’s rock weekly has launched a £0.59 iPhone app featuring photography from the magazine. NME Radio launched on the app store in April, also priced £0.59. —Fortumo: The mobile payment platform has launched a Hong Kong service to add to is launches in China, Malaysia and Taiwan. The…

—Muzu-Ad2One: Irish music vid site Muzu.tv has hired sales house Ad2One to handle its display account, six months after choosing eType for its display ad sales. Last month the site appointed The Web TV Enterprise to look after its pre-roll video ads. From Mediaweek. —BSkyB-Adgent 007: Sky has signed up…