Foursquare, the addictive and yet slightly creepy location-based status updater/mobile game, has gone global. When it first launched, users were limited to checking in to stores, restaurants and other locations in select North American cities; Foursquare scaled out to 15 European cities last November, and now, there’s no limit to…

The more we learn about Google’s recently launched Place Pages, the more we realize that it is a key part of the company’s aggressive push into mobile marketing. First, Google (NSDQ: GOOG) made it easier for business owners to create (and searchers to find) mobile coupons directly from the Place…

Yell Group is growing its online revenues in an anemic online ad environment, despite diminished profits, but it has crucially won backing from shareholders for an equity-raising £660 million rights issue and agreement from lenders to extend debt repayments to 2014. Across the group, for the six months to September…

Yell Group has enlisted US content aggregator and services provider Daylife to drive users and add some stickiness to its new content network, which has 100 amateur and professional blogging contributors across 18 microsites sites. The microsites have the same information, guides and tips they had when we profiled them…

One of the fastest-growing audience sectors right now is the unemployed. So Trinity Mirror (LSE: TNI) has taken Workthing, the free-to-use recruitment site it bought in 2005, and launched Workthing+ on top - a premium service that asks for £19.99-a-month from those out of work.

AOL (NYSE: TWX) CEO Tim Armstrong is looking for ways to trim the company’s costs and today, he started with two top execs: COO Kim Partoll and John Kannapell, acting head of search and local media, MediaMemo reported and paidContent has confirmed. A source tells paidContent that their jobs have…

Expect your tweets to get a little more revealing—and potentially creepy, if you think about it—because Twitter is making it easier for users to add real location data to every status update they post. It will be an opt-in feature, of course, and the company says users’ location data won’t…

Yell has appointed former Betfair chief technology officer Rorie Devine as its own CTO, responsible for the consumer- and client-facing technology behind the Yellow Pages maker’s Yell.com site. He joins from online games company Bwin and previously worked at ntl. Both UK head of information services and director of new…

For years it’s pointed consumers to local handymen, builders and businesses but now Yell.com is to start hosting thousands of videos showing how to solve problems on their own. Yell Group’s online directory has signed a content deal with how-to video publisher VideoJug to add relevant DIY vids in users’…