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How Accenture Used A Mobile App To Get On The BBC

Feb 9, 2012 4:06 AM

When the consulting firm’s logo appeared routinely in Six Nations rugby broadcast graphics this weekend, James Cridland was amongst the viewers to ask: “Accenture advertises on BBC Sport - how?” Sponsorship on the license-funded BBC in the UK is strictly forbidden. But the workaround, for Accenture, was to build a…

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Posted In: Marketing, Mobile, Companies, BBC

Facebook’s Mobile Plan: Carrier Billing, Analytics For Apps Via Bango Deal?

Feb 8, 2012 5:35 AM

Last week, we highlighted how Facebook is already using mobile devices for commercial services—enabling people to buy Facebook Credits and charge them directly to their mobile bills. Now, it’s increasingly looking like that may just be the beginning: today, UK-based mobile billing and analytics specialist Bango (AIM: BGO) announced that…

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Posted In: Advertising, Apps, Marketing, Mobile, Companies, Amazon, Apple, Facebook, RIM, Countries, Europe, UK, bango

Apple Promises A Crack Down On Those Who Manipulate App Store Rankings

Feb 7, 2012 10:00 AM

It took one allegation of download bots on a message board, very little in the way of actual confessions, and a whole lot of murmurs, but Apple (NSDQ: AAPL) is showing that it will respond swiftly if anyone starts messing with its App Store. But further investigation into the practices…

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Posted In: Advertising, Apps, Marketing, Mobile, Companies, Apple, iAd, iTunes, crowdstar, tapjoy

Facebook Mobile Ads Developing: Sponsored Stories Coming ‘Within Weeks’

Feb 6, 2012 6:00 AM

It’s not digital advertising in the sense of display ads and search results, but it looks like we are getting a bit more color on what it is that Facebook will do first in the world of mobile marketing, and it could be coming online “within weeks.”

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Posted In: Advertising, Apps, Legal, Privacy, Marketing, Mobile, Money, Companies, Facebook

Now Facebook Must Prove To Wall Street Its Ads Really Work

Feb 2, 2012 5:58 AM

Facebook has made a $3.1 billion business from a social advertising sector many, even it, concede is experimental and unproven. Now it must find that proof. But experimenting on Wall Street, as well as Madison Avenue, could prove challenging.

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Posted In: Advertising, Marketing, Money, IPO, Social Media, Companies, Facebook

Update: Motricity Restructures: Closes Asia Ops, Will Focus On Mobile Ads

Jan 19, 2012 10:02 AM

More woe for beleagured mobile services company Motricity: the company today announced that it is restructuring operations, pulling back from investments in Asia and focusing on growth in North America in areas like mobile advertising and enterprise services.

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Posted In: Advertising, Legal, Marketing, Mobile, Countries, Asia, motricity

Bellwether: Q4 UK Ad Spend Up Slightly On Online Growth

Jan 19, 2012 6:44 AM

In a climate where economic forecasts continue to remain cloudy, ad spend in the UK went up marginally in Q4 2011, with increased spend on internet advertising making up for declined spend in traditional media and other outlets, according to the latest figures from the IPA Bellwether Report.

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Posted In: Advertising, Marketing, Media & Publishing, Mobile, Money, Research & Metrics, Research, Search, Companies, Countries, Europe, UK, bellwether, ipa bellwether

WPP: Another Move Into Asia Pac, Buys A Stake In Australia’s DTDigital

Jan 18, 2012 5:11 AM

Another day, and another big digital investment from the world’s largest advertising firm. WPP subsidiary Ogilvy has taken a 33.3 percent stake in DTDigital, a digital marketing agency based in Melbourne, Australia. The move is not just another signal of the firm’s growing base of interactive holdings, but one more…

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Posted In: Advertising, Marketing, Money, M&A & Venture Capital, Social Media, Companies, WPP, Countries, Asia, China, cic, dtdigital

Updated: In-App Purchases To Overtake Sales From Paid Apps By 2013

Jan 17, 2012 9:47 AM

The consumer draw of free apps over paid apps has been well-documented, and so has the rise of in-app payments as a route to making money from those free apps. New research out today predicts that in-app purchases will, in fact, become the most dominant way that app developers will…

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Posted In: Advertising, Apps, E-Commerce, Payment Systems, Entertainment, Games, Marketing, Media & Publishing, Magazines, Newspapers, Mobile, Money, Research & Metrics, Research, Social Media, Companies, Apple, iPhone, Google, Android, Countries, Europe, UK, boku, ihs screen digest, in-app purchases, paypal, screen digest, zong

Microsoft SkyDrive ‘Confuses Naked With Nude’, Art Account Frozen

Jan 17, 2012 5:27 AM

Microsoft (NSDQ: MSFT) has an image police - but an arrest they have made may be mistaken. A blogger using its SkyDrive cloud storage service says it froze his account when it confused a famous work of art with pornography.

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Posted In: Entertainment, Adult, Legal, Policy, Marketing, Media & Publishing, Social Media, Avatars, Photo Sharing, Weblogs, Companies, Google, Microsoft, skydrive

WPP’s Kantar Buying China’s CIC For Social Media Market Research

Jan 17, 2012 4:48 AM

The world’s biggest advertising firm is making yet another acquisition at the intersection of its two targeted growth areas - digital and emerging markets.

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Posted In: Advertising, Marketing, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, WPP

Will Groupon’s Deal With Deutsche Telekom Be A Winning Template For Growth?

Jan 10, 2012 8:03 AM

Today we know a bit more about how Groupon (NSDQ: GRPN) plans to extend its business opportunities in the years ahead: mobile services will be playing a key role, and so, it seems, will carriers.

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Posted In: Advertising, Daily Deals, Local, Apps, Marketing, Mobile, Companies, Groupon, O2, T-Mobile, Yahoo, Countries, Europe, UK, Ireland, Germany, deutsche telekom

What The Analysts Asked Yahoo Today, And How The New CEO Responded

Jan 4, 2012 9:50 PM

The markets didn’t punish Yahoo (NSDQ: YHOO) today when it announced it would appoint a payments technology specialist, Scott Thompson, as its CEO to run a business largely built on content, search and advertising. But it didn’t exactly reward it, either: the stock closed down by 51 cents at $15.82,…

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Posted In: Advertising, Legal, Privacy, Marketing, Mobile, Search, Companies, Facebook, Google, Yahoo, Countries, Asia, carol bartz, paypal, scott thompson

Trinity Mirror Buying Further In To Digital Marketing Services

Jan 4, 2012 12:16 PM

UK news publisher Trinity Mirror (LSE: TNI) is continuing to build up its digital marketing business by acquiring Sunderland-based email marketing group Communicator Corp for £8 ($12.47) million.

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Posted In: Marketing, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, Trinity Mirror

Meet Europe’s (And The U.S.‘s?) Newest Mobile Operator: China Telecom

Jan 4, 2012 8:19 AM

China presents one of the single biggest opportunities for mobile companies looking for more growth, and it’s no surprise that companies like Apple are doubling down on their investments there. But similarly, Chinese mobile players are looking at ways of exporting their products and playing on their brands abroad, and…

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Posted In: Marketing, Mobile, Companies, Apple, AT&T, Disney, France Telecom, Orange, Helio, T-Mobile, Countries, Europe, UK, Germany, France, Asia, China, china telecom

What’s Coming In 2012: Digital Advertising, Up Close And Personal

Dec 30, 2011 7:00 AM

This is the fifth in a series of posts this week that will highlight key people, companies and trends to watch in 2012 in the sectors we cover most, from publishing to legal, and from mobile to advertising. According to figures from ZenithOptimedia, global advertising revenues will reach $486 billion…

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Posted In: Advertising, Features, Tweets, Legal, Privacy, Marketing, Mobile, Money, Research & Metrics, Metrics, Search, Social Media, Companies, Adobe, AOL, Facebook, Google, Groupon, Twitter, Yahoo, Zynga, Countries, Asia, China, coming in 2012

Updated: Facebook Timeline And Ads: Real Estate For The Highest Bidder?

Dec 23, 2011 1:25 PM

A report out today, taking its cue from the new Timeline feature that is now getting rolled out to Facebook’s 800-million-plus users, alleges that Facebook will be using its new homepage format as a new vehicle for selling advertising. The question, however, is whether this is actually a development beyond…

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Posted In: Advertising, Entertainment, Games, Music, Legal, Privacy, Regulatory, FTC, Marketing, Companies, Facebook, LG, facebook timeline

Highlights Of 2011: The Year In Advertising, By The Numbers

Dec 22, 2011 6:00 AM

This is the fourth in a series of posts over this week that looks at the most significant developments of this year in the sectors that we cover, from publishing to mobile to advertising. Despite the economic slowdown, digital advertising and marketing revenues grew in 2011 and remained a cornerstone…

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Posted In: Advertising, Local, Marketing, Mobile, Money, Research & Metrics, Research, Search, Companies, AOL, Facebook, Google, Groupon, Microsoft, Publicis, Yahoo, Countries, Europe, highlights of 2011

Report: Nokia Lumia Accounted For Only 0.17 Percent Of UK Sales In November

Dec 21, 2011 5:00 PM

Some pretty damning early statistics out today for Nokia (NYSE: NOK), Microsoft (NSDQ: MSFT) and the Lumia 800: according to a new survey, in the month of November, the device accounted for only 0.17 percent of smartphone sales in the UK, and looks set to only double that market share…

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Posted In: Marketing, Mobile, Companies, Apple, iPhone, Microsoft, Windows Phone, Nokia, Samsung, Countries, Europe, UK, mobilesplease, symbian

Samsung’s Anti-Apple Campaign Appears To Be Working

Dec 16, 2011 5:46 AM

Samsung phones overtook iPhone for U.S. brand perception in the week after Samsung launched a TV campaign mocking hipster fanboys and iPhone’s battery.

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Posted In: Marketing, Mobile, Research & Metrics, Metrics, Companies, Apple, iPhone, Samsung

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